Stuart Cunningham - Creative Economy, Question 4:

How do you manage a creative career?

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If you are going to go into a creative career, if you are going to pursue a creative career, you should be thinking about it as being a portfolio style career. Most creative workers work in a portfolio sense. Now what I mean by that is that you might work through income derived from grants, in the subsidised sector, in the arts or in subsidised media.

You might work as an employee ether full time of part time, and come out of that kind of employment, as projects arise, as say government departments, or the education department or some other sector might want your services on a part time basis. But you also might work entrepreneurially through, for instance people selling direct via the web. Or…you know in some of the analogue creative sectors in markets.

So lots of people experience their careers as portfolio careers. The additional thing that I would add to that is a lot of creative people think it’s a second best option….I try my best to get into the subsidised art fields through grants and if I can’t make that I will take a job as if that is a second order choice.

Well I think that there are many new creative opportunities that aren’t only in the subsidised sector, and I would encourage creative people to think about the broader opportunities that arise because of course art subsidies aren’t growing very rapidly. But other parts of the economy where creative people are needed are.

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