Stuart Cunningham - Creative Economy, Question 3:

What is there in a creative economy?

Duration: 0:52

What I am concerned to do is to say that we find the creative economy much much broader than we think. Its not just the arts and media but its got to be defined more rigorously than Florida to include a set of creative occupations that we would all recognise as being creative in the sense that it is designed, it is multi-media. It is the media of the arts, the new media and in particularly in entertainment software I suppose, those areas.

These people who are trained in these areas are found in many people outside the creative industries as a sector. So it is much broader than we think.

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