Stuart Cunningham - Creative Economy, Question 10:

What will work life be like in 15 years?

Duration: 1:23

Well in the future things will be different, but they will be different on gradients. But the best way of answering a question about what will work life be like 15 times, is to consider what work was like 15 years ago. And if we think back to that period, think of some of the elements. Well we didn’t have the internet, we didn’t have mobile phones. We didn’t have the information and communications technology infrastructures that we to a large extent take for granted today.

Work was therefore…it wasn’t as globalised, it wasn’t as constant in the sense of the boundaries between work and leisure, work time and non work time. I think we have to assume that work is going to become much more suffused through all of our lives. That doesn’t mean we will be working 24/7, it means that the way that we manage on and off in terms of work will be much more important. And work patterns will be much more flexible, and we will be dealing with the environmental consequences I’m sure, of needing to….for most of us not to drive to work everyday, therefore there will be a lot more telecommuting, or home based work. So there are some of the elements, the generic elements of what we have got to look forward to, and will almost certainly occur over the next 15 years.

There are a lot of analysts that say the creative industries are not some residual sector that sits way to the side of the real economy, they are in fact the templates of what work will look like in the future in terms of portfolio, in terms of flexibility, in terms of project based, in terms of teams that assemble and reassemble for particular projects. So yes, I mean I think that that is probably very reasonable to assume that this mode of work will be a template for the way in which work will be conducted more and more in the future.

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