Stuart Cunningham - Creative Economy, Question 1:

What is a creative worker?

Duration: 1:03

Well a creative worker is not only those that we find in the creative industries. So of course they are creative workers, film makers, designers, animators, artists, playwrights, writers, you name them.

Of course they are creative workers but also I’ve been concerned to stress that creative work is being done across the economy in all economies, and the kinds of research I do tells us that numerically speaking looking at the statistics very closely, almost in every case creative workers, those people in creative occupations as defined are far more numerous outside the creative industry sector than inside it.

So I am concerned to promote the idea that a creative occupation is something that could find you in defence, it could find you in education, it could find you in govt of course, it could find you in financial services, it could find you in all sorts of places in the economy.

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